Abstract

PEREZ GOMEZ, José Alberto  and  CUECUECHA MENDOZA, Alfredo. The effect of using YouTube as a didactitc support on microeconomy’s grades. Apert. (Guadalaj., Jal.) [online]. 2019, vol.11, n.2, pp.22-39.  Epub Feb 25, 2020. ISSN 2007-1094.  https://doi.org/10.32870/ap.v11n2.1650.

Recent research has shown that using YouTube videos as teaching material improves student’s grades in online master programs. This article shows that the use of videos for undergraduate students in face-to-face programs improves by 3.54% the average grade of students treated. A procedure based on Randomized Controlled Experiments (RCT) was followed, where the treatment is controlled by different observable characteristics about the high school education of the students, their scores university admission tests, their access to internet connection and their study habits. These results confirm the importance of the use of new technologies in face-to-face learning at undergraduate programs.

Keywords : Education; YouTube; online didactic resources; impact evaluation; econometry.

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