Resumen

PACHECO VELAZQUEZ, Ernesto Armando; VILALTA Y PERDOMO, Carlos Javier  y  SCHETTINO YANEZ, Macario. Una metodología formal para calcular el peso que los electores le dan a los elementos de evaluación ideológica. Polít. gob [online]. 2006, vol.13, n.1, pp.99-147. ISSN 1665-2037.

Rational Choice Theory has been used extensively in electoral studies. This theory suggests that a voter chooses the political party that is closer to his or her ideology. However, there is scant empirical evidence on which issues are considered in a particular election and their relative weight on the voters calculations. This paper presents a new model for electoral studies using mathematical optimization. It is shown that this model allows for better explanations of electoral outcomes, assigning with a clear methodology the weight that each issue has used on voters choice.

Palabras llave : ideology; issues; perception; optimization methods; rational choice.

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