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Comunicación y sociedad

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ROBLEDO-DIOSES, Kelly; TEJEDOR CALVO, Santiago; PULIDO RODRIGUEZ, Cristina  and  TORRES ESPINOZA, Gabriel. Cyberjournalism and participation: taxonomy of interactivity in digital media. Comun. soc [online]. 2022, vol.19, e8192.  Epub Oct 03, 2022. ISSN 0188-252X.

Digital media have enhanced the user-media-content relationship. Now the challenge for cyberjournalism is to encourage audience participation and engagement, which is why interactivity is essential. To distinguish between the types of interactivity that can be applied in journalism, we analyzed 23 publications from the world’s most subscribed cybermedia. We found that the most used types of interactivity are personalization and social. But generative and navigational interactivity, with augmented reality and immersion, are almost non-existent, thus being challenges for the sector.

Keywords : Cyberjournalism; cybermedia; interactivity; interactivity levels; active participation.

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