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Comunicación y sociedad

Print version ISSN 0188-252X


FUENTES NAVARRO, Raúl. Everett M. Rogers (1931-2004) y la investigación Latinoamericana de la comunicación. Comun. soc [online]. 2005, n.4, pp.93-125. ISSN 0188-252X.

This contribution analyzes the influence exerted by the diffusion of innovations approach on Latin American communication research, particularly in the sixties, in the context of modernization and developing of societies. Remembering the late Everett M. Rogers and his role over this historic period through his work in Colombia, some remarks from him are included, taken from an interview recorded in 1994.

Keywords : modernization; communication for development; diffusion of innovations; history of investigation; Colombia.

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