 Articles |
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| | · Dress to win: fashion and electoral campaigns in Latin America
Sádaba, Teresa; Ambás, Gabriela
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| | · The evolution of the podcast as a marketing tool in fashion luxury brands
Gárgoles, Paula; Garcia Hiljding, Isabel
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| | · Communication of the Join Life collection (2022) in Zara Barcelona physical stores, labels and product on the web
Regadera González, Elisa
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| | · Localization Strategies in Fashion Influencer Marketing: An exploratory study
Tentori, Maddalena; Torregrosa, Marta; SanMiguel, Patricia
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| | · The value of the forbidden in the campaign carried out to promote a Givenchy brand perfume. Case Study
Canga Sosa, Manuel
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| | · Romantic love discourse in fashion fictions: Vogue’s Fashion Drama films
Pérez-Escartin, Alejandra Beatriz
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| | · Identity and change management in the fashion industry
García Barriga, María
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| | · Musealization of fabrics and preservation of history: the case of the exposed dress at the Museu do Doce de Pelotas/RS
Pereira da Silveira, Laiana; Robaina-Iglécias, Daisiane
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| Miscellaneous |
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| | · Online Reputation Management in Spanish Public Hospitals. A Quantitative Analysis
Medina Aguerrebere, Pablo; González Pacanowski, Toni; Medina, Eva
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| | · Are trendy digital media the most effective? Mier Uribe Methodology (MeMU): A new methodology for measuring advertising effectiveness in the media
Mier Uribe, Alejandro; Rojo Gutiérrez, Marco Antonio
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| | · 10 proposals for the consolidation of a public service music radio in Spain
Costa Gálvez, Dolores
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| | · Media Communication of Golf in Ireland
Fernández, José Gabriel
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All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License
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