Abstract

GUERRERO SALINAS, Manuel. Eye tracking, a complementary tool for design evaluation. Zincografía [online]. 2023, vol.7, n.13, pp.221-240.  Epub Aug 04, 2023. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v7i13.203.

This text aims to show the different uses of the eye tracking in the evaluation of various areas of graphic design, such as the perception of the form, the legibility of the text, and the usability and design of experience in various media used by that graphic design. In the same way, concepts, tools, and methods that can be used in the investigation of visual perception applied to that discipline are enunciated and some cases developed in the Multimedia Experimentation Laboratory are mentioned. The methodology used for this research is of a documentary type, which was carried out through the collection, review and selection of various investigations related to visual perception and the use of eye tracking found in various areas of knowledge, such as psychology, ergonomics, computing, optometry, among others. The relevance of this study lies in the fact that it contributes to consider visual perception as another method of evaluating graphic design from a scientific perspective. This research is an opportunity to discuss the possibilities that technology allows us to carry out in terms of visual perception studies related to the work of the discipline.

Keywords : Visual perception; graphic design; eye tracking; methods; techniques.

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