Abstract

CARDOSO VILLEGAS, Adriana Judith. The concept of happiness from the basic design workshop. Zincografía [online]. 2023, vol.7, n.13, pp.186-201.  Epub Aug 04, 2023. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v7i13.187.

The evaluation of 18 two-dimensional compositions that conceptualized the theme of happiness, carried out in the basic design workshop in the autumn 2021 period in the Graphic Design degree of the Meritorious Autonomous University of Puebla (BUAP) is presented. The choice of topic arose from the lack of enthusiasm and happiness that students experienced due to the COVID-19 pandemic; then, the basic design workshop was promulgated as a space in which students sought satisfaction, interest and happiness with their processes and results.

The theoretical bases included the conceptualization of happiness; also of shape, color and composition from the theory of basic design, as well as the models of evaluation and categorization of emotions by Watson, Tellegen and Browne (cited in Díaz and Flores, 2001) and the one proposed by Díaz and Flores (2001).

The approach was mixed with the qualitative phase in the visual construction of the concept of happiness and obtaining 18 two-dimensional compositions. The quantitative phase used the survey with a convenience sample of 215 respondents who assessed the concepts of satisfaction, joy and well-being using the Likert scale. When evaluating the visual preference and greater association of the concepts in the visual proposals, it turned out that one of the 18 compositions obtained the greatest association in the three concepts: satisfaction, joy and well-being, establishing visual syntax relationships in the use of form, color and composition, as well as in the own conceptualization of happiness by the respondents and the Graphic Design students.

Keywords : visual composition; conceptualization; basic design; happiness.

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