Abstract

MATA-SANTEL, Jaqueline. Visual representations of university students in printed media in Puebla, Mexico. Zincografía [online]. 2023, vol.7, n.13, pp.24-46.  Epub Aug 04, 2023. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v7i13.196.

The objective of this article is to analyze the representations of university students presented on the front and back covers of three print media of the Benemérita Universidad Autónoma de Puebla, under the gaze of gender mainstreaming policies in higher education. Under a qualitative approach, the methodology included the search and selection of images in university archives, which were studied and from there three dimensions were extracted: representations that make the students visible through fashion, representations that refer to daily university life and representations for the promotion of university activities. The findings show a low representation of this sector of the population in the chosen media and changes in visual representations that go from highly stereotyped images to more inclusive proposals. In conclusion, the construction of imaginaries about the feminine in these publications from a binary conception of gender is evident. Studies of this nature in the field of higher education are scarce, so this article contributes to the understanding of the nature of visual representations of women in universities in Mexico.

Keywords : visual representations; university students; print media; higher education; corporality.

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