Abstract

JIMENEZ-CASTANEDA, Julio César; GRANADOS-ECHEGOYEN, Hugo  and  NIETO-DELGADO, María Lourdes. Performance and environmental proactivity in small mezcal businesses in Oaxaca, Mexico. Investig. adm. [online]. 2019, vol.48, n.123. ISSN 2448-7678.

1. Objective. Analyze the relationship between stakeholders, environmental proactivity and small mezcal business performance in the state of Oaxaca, Mexico. 2) Method: a non-experimental and transversal statistical work was carried out based on a structured questionnaire and a sample of 100 businesses. 3) Results. The study showed that environmental planning, environmental awareness and clients have a positive influence on business performance. 4) Study limitations / Implications. With a larger sample, statistical techniques could be used to provide a more complete picture of the relationship between the variables analyzed. 5) Originality / Value. This research is one of the first works in analyzing environmental proactivity in the small mezcal businesses in Oaxaca, Mexico. 6). Findings and Conclusions. Environmental proactivity is the variable that mediates the effect of stakeholders on performance, when the literature indicates otherwise. 7). Implications. The context and types of businesses provide new insights for the theory and strategic alternatives that seek to improve organizational performance.

Keywords : Environmental proactivity; stakeholders; organizational performance; small business; natural resource-based theory; mezcal; Oaxaca.

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