Abstract

GARZA CARRANZA, María Teresa de la; CONTRERAS SOTO, Ricardo  and  MUELLER, Carolyn. Environmental scanning, strategy alignment and leadership style among managers of small manufacturing firms in Mexico. Investig. adm. [online]. 2008, vol.37, n.102, pp.23-28. ISSN 2448-7678.

An exploratory study of 25 small business managers of manufacturing companies located in Guanajuato Mexico was conducted to assess environmental scanning, strategy alignment and leadership style. The study was done through on-site interviews and an hermeneutical data analysis was performed. Results show that presidents act more like managers than like entrepreneurs, and environmental scanning to align firm strategy is done by considering only local environments, which is not appropriate for highly competitive or international markets.

Keywords : Environmental scanning; strategy alignment; leadership style; small business; Mexico.

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