Abstract

MENDEZ SOTO, Perla Myrell. Businessmen in the Context of Political Communication during Elections. Rev. mex. opinión pública [online]. 2014, n.17, pp.135-160. ISSN 2448-4911.  https://doi.org/10.1016/s1870-7300(14)70903-2.

The aim of this text is to analyze the incursion of businessmen in the electoral process as a frame for understanding the action of political communication, specifically the propaganda and political marketing models. The goal is to make a chronological review of how actors enterprise-class have resorted to propaganda and political marketing to appear in public space and seek to position themselves as legitimate actors, while linked to the public

Currently the participation of businessmen, through political communication strategies during electoral processes has been prohibited by applicable law reform in 2007, however, it is necessary to understand how had been performed the political propaganda and marketing activities because they invite rethink political communication as a process that addresses not only the messages but the actors and asymmetries to access the public sphere.

Keywords : Businessmen; elections; political parties; political communication; propaganda; political marketing.

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