Abstract

RADRIGAN, Valeria. An Analysis of Therapeutic Ethos Systems Through Miss 17 Magazine: Instilling a Sex-Affective Model in Female Adolescents in Post-Dictatorship Chile. Rev. interdiscip. estud. género Col. Méx. [online]. 2021, vol.7, e696.  Epub Mar 24, 2021. ISSN 2395-9185.  https://doi.org/10.24201/reg.v7i1.696.

The text analyzes the power of the medical discourse (therapeutic ethos) to transmit values and prescribe sexual behaviors through women's magazines. Miss 17 is an iconic publication that emerged towards the end of the Chile’s military dictatorship and was the only media available for female adolescents in the country. Through a qualitative and exploratory methodology, and from the perspective of a discourse analysis, the text provides a critical reading of two articles in the section called “Sexo Sentido” (Sex Sense). Given the absence of other sources of sexual education at the time, the author concluded that the magazine is a primary means of instilling a sex-affective model in young Chilean women, characterized by a systemic interrelation of the therapeutic ethos with the Church and the Family as disciplinary devices of sexuality.

Keywords : therapeutic ethos; female magazines; female adolescents; sexuality; post-dictatorship Chile.

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