Abstract

MOREIRA ROSALES, Lourdes Viviana; ESPINOZA LASTRA, Óscar Roberto; GRANDA SANMARTIN, Mayra Alexandra  and  OROZCO VARGAS, Thelma Beatriz. Social Media: Impact on the sales of the businesses of Avenida río Lelia-Santo Domingo. Dilemas contemp. educ. política valores [online]. 2021, vol.8, n.spe4, 00036.  Epub Sep 20, 2021. ISSN 2007-7890.  https://doi.org/10.46377/dilemas.v8i.2788.

At the end of 2019, an event emerged that slowed down the world economy known as Covid-19, event that, due to a domino effect, promoted the use of the internet to the point of becoming an oxygenation artery for businesses, in that sense, this research proposed as a hypothesis: have social networks affected the sales of businesses on Av. Río Lelia in the city of Santo Domingo? For this purpose, the research was exploratory-correlational scope whose Pearson value was 0.721, which indicates that there is a high relationship between the dimensions analyzed: visibility in social networks; interaction in social networks; sales volume and customer acquisition.

Keywords : social media; sales; business; economy.

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