Abstract

NAVARRO DEL TORO, Guillermo José. The importance of carrying out marketing strategies in the university entrepreneurship ecosystem. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2023, vol.13, n.26, e062.  Epub Oct 09, 2023. ISSN 2007-7467.  https://doi.org/10.23913/ride.v13i26.1516.

Without knowing the date of return to face-to-face activities, it was a challenge to implement the strategies that should be carried out so that, based on the patents that some researchers from CU Altos have been working on, to which marketing strategies have been incorporated. In order to increase their market reach, it was the most propitious occasion for them to be taken as a basis to encourage students and entrepreneurs to venture into their own ventures that, having the advice of CIIO staff, would be more likely to be successful.

The SARS-COV2 pandemic marked a period characterized by the reduction of all the activities carried out by human beings. In Higher Level Education, there was no idea of the date for the return to the group, so a large number of university activities were stopped. In this project, emphasis is placed on the activities surrounding the entrepreneurship, since they were almost nil, therefore, when returning in front of the group, many activities were carried out to encourage and promote entrepreneurship, in which the CIIO of the CUAltos participates in trying to recover the time when entrepreneurship could not be carried out, so programs were implemented to promote,such as obtaining the ISO 9001:2015 certification on entrepreneurship, to increase entrepreneurship projects that are patentable and contribute to the development of the Los Altos de Jalisco Region and CUAltos itself.

Keywords : consultancy; entrepreneurship; IES; patent; marketing.

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