Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo
On-line version ISSN 2007-7467
Abstract
MENDIETA RAMIREZ, Angélica; ESTRADA RODRIGUEZ, José Luis and PEREZ PEREZ, Ketzalcóatl. Millennials Around Communication and Culture for Higher Education. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2019, vol.10, n.19, e006. Epub May 15, 2020. ISSN 2007-7467. https://doi.org/10.23913/ride.v10i19.497.
This research paper describes the findings about the culture of young people called "millennials": what are the features that characterize them and how they are communicated within organizations and social groups. The methodology used is based on the information obtained from the Millennials Survey 2018 prepared by Deloitte, as well as other studies conducted where the importance of innovation and entrepreneurship is described as mechanisms to transform the culture of young people. The contributions of the analysis show the pedagogical suggestions that universities should adopt in order to meet the needs of the market and the educational users that are part of this ambitious generation.
Keywords : culture; entrepreneurship; innovation; millennials.