Abstract

BAZAN, Liliana Natalia  and  AJMAT, Raúl Fernando. Considerations on Visitor Satisfaction as Part of an Integral Evaluation Methodology. Intervención (Méx. DF) [online]. 2021, vol.12, n.23, pp.204-255.  Epub Sep 26, 2022. ISSN 2007-249X.  https://doi.org/10.30763/intervencion.246.v1n23.25.2021.

This RESEARCH ARTITLE presents the application of a model of museum visitors’ satisfaction which was developed through visitor studies in four museums in Argentina. The model aimed to identify what influence the visitors’ own characteristics, as well as their perception of the experience the museum offers them, had on their overall satisfaction. Data was collected in two stages: one before the visit and another one immediately after. This process permitted the identification of certain common patterns to all the case studies in relation to visitors’ satisfaction, a necessary condition to better understand their needs and behavior, in order to generate memorable experiences.

Keywords : visitor satisfaction; visitor studies; museums; Argentina.

        · abstract in Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )