Abstract

ASTUDILLO-MILLER, María Xochitl; MALDONADO-ASTUDILLO, Rayma Ireri; SEGURA-PACHECO, Héctor Ramón  and  PALLAC MALDONADO, Yan. Mango marketing chains and export potential in Costa Grande, Guerrero. Rev. Mex. Cienc. Agríc [online]. 2020, vol.11, n.1, pp.111-124.  Epub Mar 02, 2021. ISSN 2007-0934.  https://doi.org/10.29312/remexca.v11i1.1769.

The state of Guerrero is the first mango producer in Mexico. However, it occupies the last place in export. The objective of the present work was to analyze the mango marketing chains and the export potential in the Costa Grande Region. The methodology was exploratory and descriptive in nature with a mixed qualitative-quantitative approach; through a sequential exploratory design in two stages. In August 2016-March 2017, semi-structured interviews were conducted with key actors of the mango product system in Guerrero and a structured questionnaire was applied to 84 mango producers from six municipalities in the region. The information was analyzed with SPSS version 23 and Atlas.ti version 6 softwares. The results showed that the producers have not been able to specify an efficient commercialization of mango because of different internal and external factors such as disorganization, hoarding and lack of industrialization, problems of pests and crop diseases, access to sources of financing, among others. In addition, all respondents showed interest in export issues, but only four have the necessary standards for that purpose. The identification of the main characteristics of the producers and their production systems, as well as the understanding of the mango marketing chain in the region will provide knowledge to integrate the mango product system in a more efficient and effective way.

Keywords : controls and records; export standards; production unit.

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