Abstract

IRETA-PAREDES, Arely del Rocío et al. Factors that explain the permanence of rice production in Mexico. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.spe15, pp.2981-2993. ISSN 2007-0934.

In Mexico, during 2000- 2012 rice it has experienced decreased production and increased surface and imports. Yet there are states where the surface has been increased. The aim of this study is to analyze the network of value rice in Campeche, Morelos and Michoacan explaining its structure, level of coopetition and power among actors to identify factors that explain the production trends in these states. The 43 interviews were conducted during 2012 and 2013 the main players, obtaining information from state rice and each network environment. It was found that the Company Food Corporation in the Field in Campeche and Michoacan, taking roles as a customer, supplier and competitor. As a supplier of contract farming producer establishes and provides improved seed technology package and credit, the company CAC is reviving and redesigning rice production. Morelos began to generate a market niche as an ingredient in gourmet national cuisine.

Keywords : Oryza sativa L.; competition; gourmet ingredient; reactivation of production; value network.

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