Introduction:

The health crisis that began at the beginning of 2020 has brought various consequences for the national and international economy. The consequences have been from human losses to the bankruptcy of companies, especially micro and small ones (MSMEs). This forced companies to use different channels to continue with their activities. Thus, the objective of this research is to assess to what extent micro-enterprises were inclined to sell their products online due to the COVID-19 pandemic. In addition, to generate a framework of solutions for the different activities inside and outside the MSMEs in time of COVID-19.

Method:

Descriptive study with a quantitative method. In the field work, a survey was applied to 200 companies between 1 to 50 employees from indistinct sectors during the month of July in Mexico City. To determine if MSMEs have digitized their activities, the observations given by this survey were used through statistical inference. That is, it was determined whether the proportion of companies that switched activities to online sales increased in relation to their activities before the pandemic, through a test statistic for the population proportion.

Results:

The companies surveyed are mostly micro, that is, with a maximum of 10 workers belonging to the service sector and have been operating in the market for approximately 10 years. There is statistical evidence that the proportion of MSMEs that changed their activities to online sales increased, with respect to the way they carried out their activities before the pandemic.

Discussion or Conclusion:

Periods of crisis are a perfect opportunity to develop innovation activities that allow organizations to excel and achieve objectives even in the most difficult moments. MSMEs must reinvent themselves to survive in this time of crisis, so the introduction of technology in companies becomes a necessity to continue with their activities and avoid the definitive closure.

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