Abstract

MARTINEZ-GUTIERREZ, Gabino Alberto et al. Characterization of greenhouse tomato production units in Oaxaca. agric. soc. desarro [online]. 2014, vol.11, n.2, pp.153-165. ISSN 1870-5472.

In Oaxaca's Central Valleys, there are 118 production units, 30 %> of the greenhouse surface for tomatoes in the state. These production units are varied in their levels of performance, profitability and productivity. The theory of enterprise based on resources and on the comparative advantage suggests that some resources are strategic in the production units, and they allow obtaining comparative and competitive advantages. The production units lack organization; 30 % have been abandoned and 32 % of the greenhouses measure 2000 m² and have been operating for 2.8 years, in average. The labor in these units is familiar and members are between 31 and 50 years of age. The conclusion is that in order to reach competitiveness and increase the performance of tomato production units, commercial, financial, organizational, operational and environmental strategies should be designed and implemented.

Keywords : protected agriculture; commercialization; enterprises; commercial strategies; vegetables.

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