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Región y sociedad

On-line version ISSN 2448-4849Print version ISSN 1870-3925


OSORIO GARCIA, Maribel; DEVERDUM REYNA, Marie Eugenie; MENDOZA ONTIVEROS, Martha Marivel  and  BENITEZ LOPEZ, Jazmín. Evolution of Ixtapa-Zihuatanejo, Mexico, from the life cycle as a tourism destination model. Región y sociedad [online]. 2019, vol.31, e1012. ISSN 2448-4849.

This article’s purpose is to analyze the Integrally Planned Center of Ixtapa-Zihuatanejo in order to distinguish the status prevailing in its evolution, according to Butler’s life cycle as a tourism destination model. The methodology applied by the European Commission is used in order to demonstrate that there are currently clear signs of decline, such as the reconfiguration of tourism flows and the decrease in the stay, seasonality and occupancy indicators. Although there is no statistical information available to work with the indicators required by methodology, the exogenous and endogenous factors, which have influenced the trajectory, as well as the changes and problems generated, are characterized. It follows that Ixtapa-Zihuatanejo’s planned development halted as an international tourism destination at the beginning of the 21st century, when it started to show signs of decline and it changed its dynamics from an international destination to a national one.

Keywords : tourism destinations; life cycle; tourism development; Ixtapa-Zihuatanejo.

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