Abstract

OLIVARES PINEDA, Rodrigo; GOMEZ CRUZ, Manuel Ángel; SCHWENTESIUS RINDERMANN, Rita  and  CARRERA CHAVEZ, Benjamín. Alternativas a la producción y mercadeo para la carne de conejo en Tlaxcala, México. Región y sociedad [online]. 2009, vol.21, n.46, pp.191-207. ISSN 2448-4849.

Given the importance of rabbit farming in Tlaxcala, particularly when compared to other Mexican rabbit producing states, this article describes a technical diagnostic of the activity. The purpose of this diagnostic was to analyze some of the available channels for marketing and sale, and to propose strategies to facilitate sales. In order to conduct this work, technical analyses were conducted on participating farms. These analyses were complemented by semi-structured interviews with randomly selected producers and key informants involved in the chain of production, as well as by periodic visits to locations where rabbit meat is sold. One result of this study is that the rabbit producers inTlaxcala use a predominantly extensive system of production, while incorporating some elements of semi-intensive or corporate systems. Some alternatives that could improve the marketing and sale of rabbit meat include: increasing the efficiency of product storage; creating distribution centers and points of sale; taking advantage of economies of scale; and differentiating the product that is sold to the consumer.

Keywords : rabbit farming; production; rabbit meat; production systems; commercialization strategies; Tlaxcala.

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