Abstract

SMITH PUSSETTO, Cintia; GARCIA VAZQUEZ, Nancy Janett  and  PEREZ ESPARZA, Jesús David. The Business Ideology in Monterrey, Nuevo León: A content analysis of the local newspaper 'El Norte'. CONfines relacion. internaci. ciencia política [online]. 2008, vol.4, n.7, pp.11-25. ISSN 1870-3569.

Monterrey, capital city of Nuevo León, has distinguished itself for an outstanding peripherical industrialization process that started at the end of the nineteenth century and achieved its consolidation during the twentieth. Monterrey is an unique object of study in the extent that it links the industrial structures with the development of a conservative local bourgeoisie, which has showed resistance toward the centralizing trends of the Mexican State. This paper presents the results of a content analysis of the city's most important newspaper, El Norte, in order to determine its role as a broadcaster and reinforcer of the local bussiness ideology.

Keywords : business ideology; entrepreneurial class; work ethic in Northern Mexico; industrial elites; El Norte.

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