Abstract

MARTINEZ-ZALCE, Graciela. Reading/Writing Canada: A Facebook Wall about Canadian Literature. Norteamérica [online]. 2023, vol.18, n.1, pp.95-114.  Epub Jan 12, 2024. ISSN 2448-7228.  https://doi.org/10.22201/cisan.24487228e.2023.1.606.

The CBC (Canadian Broadcasting Corporation) operates on a mandate that defines it as a company of content whose vision is to connect Canadians through attractive Canadian content and whose values include serving the Canadian public. This article responds to the questions of how the CBC uses social media to disseminate national literatures, taking a Facebook wall, Canada Reads, as a case study, based on the small stories method (Georgakopoulou). This method is useful to analyze narrative activities that are important for recognizing the identity-forging work of their narrator as well as the social fabric of practices that people become involved in, with the objective of discovering if it has created a virtual community of practice (as conceived by Robert V. Kozinets). It also analyzes whether it has also achieved the ultimate goal of discussing contemporary Canadian identities and fulfilled its aim to disseminate quality contemporary regional and national content.

Keywords : CBC; Canada Reads; virtual communities; communities of practice; reading.

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