Abstract

RAO, Sandhya; CARTER, Daniel; HIGGINS JOYCE, Vanessa  and  LEE, Eun Jeong. User Engagement and Activism On the DACA Hashtag: An Analysis of Tweets. Norteamérica [online]. 2022, vol.17, n.1, pp.167-190.  Epub Nov 22, 2022. ISSN 2448-7228.  https://doi.org/10.22201/cisan.24487228e.2022.1.498.

Deferred Action for Childhood Arrivals (DACA) directly impacts about 700,000 people residing in the United States, most of whom immigrated from Mexico. This research presents a content analysis of tweets from the DACA hashtag on three crucial days pertaining to ending DACA, examining stakeholders' uses of the hashtag and their engagement with it. Results showed significant differences in the level of engagement by different stakeholders but not between those who supported, opposed or were neutral toward DACA. However, there were significant differences between the different stakeholders, as well as between the groups, with regards to call to action. The study provides a better understanding of user engagement and activism via Twitter in public debate that could potentially result in policy changes.

Keywords : Twitter; DACA; uses and gratifications; activism; social media engagement.

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