Abstract

LASTIRI SANTIAGO, Mónica. The legal treatment of keywords advertising in the jurisprudence of the Court of Justice of the European Union. Rev. IUS [online]. 2013, vol.7, n.31, pp.167-182. ISSN 1870-2147.

The European Union Member States struggle with how to apply the provisions relating to the Directive 89/104 of Trademarks and Regulation No. 40/94 on the Community trade mark, for advertising cases through keywords. The decisions of the European Union Court of Justice raise guidelines regarding the use of a trademark as keyword. These judgments are an important part of the determination of a legal framework on advertising through keywords that European national courts may use.

Keywords : Keyword advertising; trademarks.

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