Abstract

PENA FERNANDEZ, Simón; LAZKANO ARRILLAGA, Iñaki  and  LARRONDO URETA, Ainara. Media and social innovation. The rise of active audiences in the digital environment. Andamios [online]. 2019, vol.16, n.40, pp.351-372.  Epub May 18, 2020. ISSN 2594-1917.  https://doi.org/10.29092/uacm.v16i40.710.

The widespread use of the Internet has generated profound changes in the media over the past two decades. The rise of new media, far from being limited to incorporate a new broadcast channel, has caused profound changes in the way audiences consume media and participate in its contents. Similarly, the term innovation has also expanded from its traditional sense relating to the technological advances in industrial environments to a wider conception in which improvements in services, in products, in marketing and work organization are also included. This article discusses these concepts and lists the innovations produced in the field of media and, especially, those that can be considered as social innovations.

Keywords : Media; internet; innovation; social innovation.

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