Abstract

CABRERA RUBIO, Anna Luisa. Corporate social responsability of large us multinationals in Mexico and their local adaptation from the institutional perspective. Revista Col. San Luis [online]. 2016, vol.6, n.12, pp.116-158. ISSN 2007-8846.

Corporate social responsibility consists in the social actions of the company towards its stakeholders. The companies frequently adapt these activities to the local context where they operate. Through institutional theory, this exploratory paper analyzes the adaptation of corporate social responsibility of 10 American companies in Mexico based on content analysis of their social responsibility reports. It was found that corporate social responsibility in these companies exposes positive institutionalization about the Mexican corporate social responsibility philanthropic approach, ambiguous institutionalization about support to small companies and employees security, while topics like freedom of association and human rights are negatively institutionalized, that means, are infrequent in Corporate Social Responsibility, consistently with the Mexican environment.

Keywords : corporate social responsibility; MNC; Mexico; institutionalism; stakeholders.

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