Abstract

PINA ARRABAL, Álvaro. Aspects of fame in a digital society. LiminaR [online]. 2022, vol.20, n.2, e912.  Epub Nov 18, 2022. ISSN 2007-8900.  https://doi.org/10.29043/liminar.v20i2.912.

This article examines the idea of celebrity in the context of digital society. To do so, the notion of fame is reviewed from a philosophical and historical perspective. In addition, the circumstances of fame in the contemporary era are analyzed through three main elements: social networks, economic benefit, and art. This study concludes by highlighting the need to conceptualize a heterogeneous fame, which does not depend simply on the mere qualitative value of the actions performed but also on numerical and digital aspects (often intertwined).

Keywords : digital society; social networks; celebrities; globalization; influencers; art; digital marketing.

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