Abstract

LUGO-MORIN, Diosey Ramón. Supermarkets, strategies and small horticultural farmers in the municipality of Acatzingo: the Walmart case. Econ. soc. territ [online]. 2013, vol.13, n.42, pp.315-349. ISSN 2448-6183.

In order to learn the strategies of commercialization of Walmart store and the opportunities of development for the small horticultural farmers before this supermarket chain, a study was realized in one of the main horticultural municipalities of the state of Puebla, Mexico. We conclude that direct negotiations of Walmart with small horticultural farmers, the suppression of a link of the chain of value of the horticultural system and the manipulation of the prices of the vegetables are all strategies that aim at the hegemony of this supermarket chain in the horticultural system.

Keywords : supermarkets; rural development; Mexico; competitiveness; modern retail.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )