Abstract

LORUSSO, Fabrizio. Management y privatismo: Pilares ideológicos del neoliberalismo y la americanización en América Latina. Polít. cult. [online]. 2015, n.43, pp.95-123. ISSN 0188-7742.

This article analyzes privatism and management as elements of US ideological influence on Mexico and Latin America, inside the process of social, economic and cultural Americanization that had its peak with neoliberal policies at the end of XX Century. This influence is considered historically, from the 1980s to date. To frame this influence, the article uses the concept of soft power and, inside it, the components of economic and business education are explored, for they have been shaping Americanized visions of the world and the market as ideological pillars of neoliberalism.

Keywords : americanization; privatism; managerialism; management; soft power; neoliberalism.

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