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Comunicación y sociedad

Print version ISSN 0188-252X


CAPPELLO, Giancarlo. The melodrama as an essential pulse. A look from the serial narrative. Comun. soc [online]. 2020, vol.17, e7491.  Epub Jan 27, 2021. ISSN 0188-252X.

This article reviews modern melodrama as a narrative form that modulates the dramatic development of contemporary series, signaling its role as the determining esthetic-creative impulse when explaining and assessing the emotional effectiveness of the audience. Structurally, this impression could be expressed based on three specific differentiations: ethical readability (enhanced by serial mechanisms); audiovisual mannerism; and a particular approach that serves as gender binary tension such as feminine and masculine, good and evil, and flaws and virtues.

Keywords : Melodrama; TV series; narrative genres; mannerism; affections; emotions.

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