Abstract

DONCEL DE LA COLINA, Juan Antonio  and  MIRANDA VILLANUEVA, Oscar Mario. Perception and consumption of Telenovelas and Ethnic Identity of male and female Indigenous University Students: The Case of Un Refugio para el Amor. Comun. soc [online]. 2017, n.30, pp.265-285. ISSN 0188-252X.

The mass media is a socializing agent of processes of identity redefinition. Here it is shown how certain content of telenovelas is re-signified and valued by indigenous university students, as well as their identification with it. Focus groups were organized, their results suggest that gender determines how the content of telenovelas is internalized and its link with the consciousness of being indigenous.

Keywords : Consumption; Higher Education Students; Identity; Indigenous in Monterrey; Mexican Telenovela.

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