Abstract

LACALLE ZALDUENDO, Charo  and  GOMEZ MORALES, Beatriz. Spanish TV reception in the multiscreen era. Comun. soc [online]. 2017, n.30, pp.197-216. ISSN 0188-252X.

This article studies the reception of the Spanish television fiction, by combining offline analysis techniques (questionnaires and focus group) and online (analysis of comments on Internet). The offline analysis reveals the complementary and specialized nature of the devices, but the online analyses do not provide evidence about the impact of the second screen in the socialization process, nor on the construction of feminine identity.

Keywords : reception; TV fiction; Internet; multi-screen viewing; gender.

        · abstract in Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )