Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Comunicación y sociedad
Print version ISSN 0188-252X
Abstract
ALVIDREZ, Salvador. Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions. Comun. soc [online]. 2017, n.29, pp.117-137. ISSN 0188-252X.
The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users -in contrast to low-identified ones- assessed their in-group candidate better when her interactivity level was higher.
Keywords : Interactivity; party identity; Twitter; social identity; online political participation.