Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Comunicación y sociedad
Print version ISSN 0188-252X
Abstract
ALCALA ANGUIANO, Fabiola and REYNAGA BERUMEN, Paulina. Persuasive strategies in electoral propaganda. Analysis of the television broadcasts transmitted during Jalisco’s Electoral Campaign in 2015. Comun. soc [online]. 2017, n.29, pp.17-39. ISSN 0188-252X.
This research analyzes the persuasive strategies used by the electoral broadcasts of the nine political parties that contended for Guadalajara’s mayor’s office in 2015, as well as those from the independent delegate candidate, Pedro Kumamoto. For this endeavor, Arantxa Capdevila’s methodological proposal and some contributions from film theory and film aesthetics were recovered, since the article discusses audiovisual products intimately linked to this cinematic tradition.
Keywords : Political communication; political propaganda; tv spots; rhetoric; aesthetics.