Abstract

CANDIDA RIZZOTTO, Carla  and  NUNES LARANGEIRA, Álvaro. Media and gender: Discussions about the communication contract of a feminist observatory. Comun. soc [online]. 2015, n.23, pp.149-170. ISSN 0188-252X.

This work focuses on the analysis of the discursive conditions of the Observatori de les Dones en els Mitjans de Comunicació, that deals with the media treatment of gender. Its purpose is to make explicit the discursive characteristics that define their relationship with the public, making full use of the theoretical contributions of the discourse analysis perspective of the "Communication Contract" introduced by Patrick Charaudeau.

Keywords : Media literacy; discurse analysis; communication contracts; gender stereotype; media observatory.

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