Abstract

MURIA, Magalí  and  CHAVEZ, Teófilo. ¿Cómo vemos a nuestros vecinos del norte? Apuntes sobre la representación de San Diego en la prensa de Tijuana. Comun. soc [online]. 2006, n.6, pp.37-57. ISSN 0188-252X.

The deep contradictions inherent to the bilateral relationship between Mexico and the United States are even more visible at the border that separates these countries. This may be observed in their journalism, which reflects and reinforces images and stereotypes that have an influence on how those who live on the other side of the border are perceived. Through the analysis of the contents of news pieces, advertisements and classified ads in El Mexicano, we seek for guidelines to discuss the representation of San Diego in the press of Tijuana and to suggest connections with historical trends and current cultural practices in the region.

Keywords : Mexico-United States border; Mexico-United States relationship; border press; news; consumption.

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