Abstract

RIVERA HERNANDEZ, Raúl Diego. De la Red a las calles: #YoSoy132 y la búsqueda de un imaginario político alternativo. Argumentos (Méx.) [online]. 2014, vol.27, n.75, pp.59-76. ISSN 0187-5795.

In this paper, I am interested in analyzing the role of social media and information and communication technologies (ICT) adopted by movements like #YoSoy132 as a means of challenging the strategies of media outlets supporting Enrique Peña Nieto’s candidacy and presidency. I argue that digital tools and platforms work as informative counterweights while simultaneously producing interconnected options of online and street activism. To conclude, I claim that the emergence of #YoSoy132 increases opportunities for citizen involvement in public affairs by strengthening a political imaginary that offers an alternative to that of the traditional model of democratic participation.

Keywords : #YoSoy132; social media; online activism; street activism; political imaginary.

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