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vol.24 issue52Quantitative analysis of sixteenth to eighteenth century mexican book collections listed in the collective catalogue of spanish bibliographic heritage author indexsubject indexsearch form
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Investigación bibliotecológica

On-line version ISSN 2448-8321Print version ISSN 0187-358X


CALDERA-SERRANO, Jorge  and  LEON-MORENO, José-Antonio. Marketing analysis of the web-based commercialization of television audiovisual files: opportunities and implications. Investig. bibl [online]. 2010, vol.24, n.52, pp.217-235. ISSN 2448-8321.

This paper describes and analyzes the central aspects to consider when marketing audiovisual information stored in television archives, including technical issues and ethical problem surrounding the legality of their sale. Special attention is afforded to documentation issues, the differences that may exist between documentary data bases and the general philosophy of document management. Moreover technical issues in carrying out business transactions involving images over the web are also analyzed.

Keywords : Archives TV; marketing; audio-visual information; document management; digital information.

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