Abstract

PASTOR PEREZ, María del Pilar; RODRIGUEZ GUTIERREZ, Paola Isabel  and  COLLADO AGUDOB, Jesús. The role of learning orientation in innovation and business performance: a case study in micro, small and medium firms in San Luis Potosi (Mexico). Contad. Adm [online]. 2019, vol.64, n.spe1. ISSN 0186-1042.  https://doi.org/10.22201/fca.24488410e.2018.1676.

This paper presents the results of an empirical study that evaluates the role of learning orientation in business performance and innovation of micro, small and medium enterprises. In addition, it is analyzed if the age and size of the organization influence the relationship between learning and innovation. The empirical data were drawn from a sample of 253 companies in the industry, commerce and services sectors in Mexico, in the city of San Luis Potosí. A model of structural equations was estimated and the findings indicate that the learning orientation has a positive influence on performance and innovation orientation of the companies. It is also observed that the size of the company has a positive effect on innovation; however, no significant effect of the age of the organization on innovation is found. These conclusions contribute to increasing the evidence on the capabilities of smaller companies.

Keywords : Learning orientation; Innovation; Firm performance; M10; M 20; O30.

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