Abstract

PENALOZA, Marlene. Interenterprise alliances in Mérida State, Venezuela. Contad. Adm [online]. 2012, vol.57, n.3, pp.197-218. ISSN 0186-1042.

Faced with the challenges of globalized markets alliances or interenterprise agreements reappear, frequently used by large size companies even though small size ones are not excluded. This investigation was developed in order to characterize the existing alliances between the companies of Mérida state (Venezuela). To this end, a questionnaire was applied to 228 proprietors/managers by means of a personal interview and a work hypothesis was contrasted. Analysis of the results indicates a low propensity to establish alliances, predominance of the alliances of a vertical nature and in the marketing area. None equity alliances and cooperation coalitions prevail. Most used legal forms are outsourcing and franchising. Among the reasons not to ally lack of confidence and fear of losing independence stand out. Finally, a moderate relation between relative size of the company and the conformation of alliances was found.

Keywords : interenterprise alliances; agreements; cooperation; companies; competition.

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