Abstract

SANTILLAN, Martha. Traditionalist Discourse on Motherhood: Excélsior and Prolific Mothers during Ávila Camacho's Administration. Secuencia [online]. 2010, n.77, pp.91-110. ISSN 2395-8464.

This article analyzes the contributions of Excélsior newspaper to the construction of the female image as a domestic subject within the context of the conservative government of Manuel Ávila Camacho (1940-1946) through the creation of various competitions regarding motherhood, particularly the one on "prolific mothers." During this period, the ruling elites set about establishing the ideal female role linked to motherhood, through which they sought to control women's access to various public spaces and limit their sphere of action to the home. In this respect, the newspaper served as an ideologizing instrument to promote the path that Mexican government's gender policies would take from the 1940s onwards. This study on the press shows that there was an express interest by hegemonic groups in restricting Mexican women's fulfillment at the ideological and cultural level to the domestic sphere and in consolidating the idea of the traditional family as the axis of national identity.

Keywords : Discourse; Motherhood; Press; Gender; Manuel Ávila Camacho; Conservative Ideology; México.

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