Abstract

SOSENSKI, Susana. Cultural Productions for Mexican Children: Toys (1950-1960). Relac. Estud. hist. soc. [online]. 2012, vol.33, n.132, pp.95-128. ISSN 2448-7554.

This text examines the relationship between the universe of childhood in Mexico in the mid-20^th century and the world of consumption there by focusing specifically on the subject of toys. Based on an analysis of advertisements in the Mexican press and recommendations found in various ‘childcare guides’, the analysis identifies four aspects that are key to understanding the discourses that circulated around toys designed for children: on the one hand, toys as providers of infantile happiness and diversion, and, on the other, plastic as the material that redefined the uses and importance of toys, the discourses of several specialists on war toys, and the use of toys as transmitters of gender discourses.

Keywords : consumption; infancy; toys; postwar; publicity.

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