Abstract

FERNANDEZ SOUTO, Ana Belén. Las relaciones públicas como elemento tangencial entre la publicidad, propaganda, información y otras áreas de la comunicación. Rev. mex. cienc. polít. soc [online]. 2006, vol.48, n.196, pp.159-170. ISSN 0185-1918.

The following texts deals with the definition of communication processes carried out by public institutions. The purpose is to elaborate a study which spans the different types of communication used in public institutions. In fact, political discourses often tend to propaganda and public relations instead of strictly providing the citizen with information.

Thus, the link between the three basic types of communication, i.e. information, propaganda and advertising, merge into a discipline such as public relations, especially in terms of employed techniques and public relation strategies referred to the field of political communication.

Keywords : relaciones públicas; comunicación política; comunicación institucional; propaganda; marketing electoral; marketing interelectoral; publicidad; información.

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