Objective:

To present the results of a stakeholder analysis used to construct a map of the actors involved in the delib- eration of a proposal to increase the tax on sugar-sweetened beverages (SSB) in Mexico from 10 to 20 percent per liter.

Materials and methods:

A literature review and in- terviews to key actors were implemented. The analysis of the actors’ power and position was made using Policymaker.

Results:

There was concern for the obesity epidemic among all stakeholders, but little consensus on the way to solve it. Researchers and non-governmental organizations (NGO) support an increase in the tax on SSB, while government officials and industry representatives oppose this measure.

Conclusión:

Supporters of an increase to the tax on SSB need to build a coalition in order to force government officials to support this policy and successfully confront the soda industry, which has a solid opposing strategy and enormous financial resources to influence public opinion and congressmen.

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