Abstract

ZERMENO FLORES, Sonia Guadalupe; CUEVAS-CONTRERAS, Tomás  and  ZIZALDRA-HERNANDEZ, Isabel. Reticularity and innovation in actors and stakeholders of health tourism: competitiveness case in Los Algodones, Baja California. Nóesis, Rev. cienc. soc. [online]. 2018, vol.27, n.53-2, pp.78-97.  Epub July 03, 2020. ISSN 2395-8669.  https://doi.org/10.20983/noesis.2018.4.5.

The manuscript explores reticularity and innovation in the field of tourism. Recent studies in competitiveness processes suggest that interested organizations become networks, which encourage cooperation with the purpose of becoming strong and reaching goals together. In this context, the objective of this research is to analyze the reticulation of actors and stakeholders, which through collaboration between them allows innovation in the creation of new products and services, more efficient processes and systems of work, improvement in methods of organization, as well as the introduction of novel forms of marketing; all of the above, aimed at health tourism in the region of influence of Los Algodones, B. C. (LAL). The research consisted of a quantum-qualitative study, using the methodology of Social Network Analysis (ARS), applying semi-structured interviews to leading actors in the tourism activity of health. The results obtained show that the networks between actors and stakeholders are established in relationships of trust, respect and commitment to the development of tourism activity; These allow collaborative processes that generate innovation and influence human resource training and joint promotion strategies.

Keywords : collaboration; networks; social network analysis; innovation; health tourism.

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