Abstract

GONZALEZ REYES, Rodrigo. The other faces of the prosumer: a review of the foundational concepts of pro-am (professional amateur) and maker. Comun. soc [online]. 2021, vol.18, e8072.  Epub Oct 04, 2021. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2021.8072.

The concept of prosumer, with four decades since it was coined by Alvin Toffler, has remained the most prevalent conceptual term in studies on consumption-production. However, different concepts that add nuance to the idea of prosumer have been appearing throughout, at least, two decades. Thus, the objective of this work is to carry out a review of the heuristic elements of two relevant, and considered foundational, concepts in this area, to extend the terminological range in this field of studies: the pro-am and maker concepts.

Keywords : Pro-am; maker; amateurs; prosumer; prosumition.

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