Abstract

PEREZ-MAILLO, Aurora; SANCHEZ SERRANO, Chelo  and  PEDRERO ESTEBAN, Luis Miguel. Viaje al Centro de la Radio. Design of a transmedia literacy experience to promote radio culture between young people. Comun. soc [online]. 2018, n.33, pp.171-201. ISSN 0188-252X.  https://doi.org/10.32870/cys.v0i33.7031.

This paper describes and analysis Viaje al Centro de la Radio (A Travel to the Core of the Radio) as a transmedia literacy proposal to promote radio culture between young people in the digital environment. We demonstrate the validity of this innovative proposal through a mixed qualitative and quantitative methodology in a sample over 120 ESO and high school students belonging to 10 schools from Salamanca (Spain).

Keywords : Radio; Media Literacy; Transmedia; Educommunication; Youth.

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