Abstract

LOPEZ NAVA, Gabriel; MARTINEZ FLORES, José Luis; CAVAZOS ARROYO, Judith  and  MAYETT MORENO, Yésica. Mezcal Supply Chain in Zacatecas State: Current situation and perspectives. Contad. Adm [online]. 2014, vol.59, n.2, pp.227-252. ISSN 0186-1042.

Mezcal is a distilled alcoholic beverage made from the agave plant native from Zacatecas, Mexico, one of the seven States in Mexico which owns mezcal designation of origin (DO) and it is the second agave producer in the country; therefore; the agave-mezcal industry is a strategic activity in the State. Since several agents interact in a non-articulated way in the industry, the main objectives of this study are: 1) to get reliable information of the whole process, and 2) to develop a supply chain tactical planning model of this industry. Initially, an preliminary research identifies basic information related to business processes, using structured primary data: interviews and surveys. Taking into account the gathered basic information, the tactical planning model of the supply chain is developed. This analysis considers the relationships among small-to medium sized enterprises (SMEs). The results of this study allowed obtaining information related to the industry; the identification of specific opportunity areas in the agents' interaction, and the evaluation of the potential and constraints that the Zacatecas' agave-mezcal supply chain has.

Keywords : mezcal; Zacatecas; small and medium enterprises; supply chain.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )